“In the throws,” of frustration, businesses and individuals find success to be a fleeting proposition. There is no question that success is a journey, but it can become a very manageable and measurable journey focused on desired outcomes and results. There is a significant difference between wishing for success and achieving success. And, that difference makes all the difference in the world!

Successful businesses like successful people have a long list of attributes that contribute to and foster their accomplishments. The objective of this article is to focus on five foundational attributes that apply to both personal and business success. Understanding and committing to these five core attributes will definitely propel you to a higher level of success.  A local Salt Lake City business man, Jim Olsen, has been using these (5) core attributes to propel his business forward



A Success Formula



this past year and he’s achieved a 25% increase in sales.

Perspective: For the last three summers the Food Network has run the show “The Next Food Network Star.” Within the first several weeks of the season the judges inquire as to each contestant’s culinary point of view. What is his/her unique perspective on food, cooking, and the potential audience he/she may be in front of with this individual’s own show? Why would the audience at home want to watch their show and learn these recipes and techniques? Differentiation is critical with your business and you. What is your business’s unique point of view? How does your business’ perspective differ from the competition? What are your unique set of beliefs to business and your life, and how can YOU capitalize on those?

Conviction: Having a strong belief in yourself and your business goes hand in hand with your unique perspective. On a scale of 1-10 (10 being the highest) rate your belief in yourself and your belief in your business. Are your ratings where you want them to be? If not, why not? What you accomplished yesterday is a great measurement of the success of past decisions. Your conviction and belief in yourself and in your business is a reliable predictor of your future success.

Vision: Where do you want to go? What do you want to become? Why? Just like an organization’s vision your personal vision should be a short, succinct, and inspiring statement of what you intend to become and achieve at a predetermined point in the future. Vision infers intentions that are broad, all-inclusive and forward thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends. Warren Bennis, a noted writer on leadership says: “To choose a direction, an individual (an organization) must have developed a mental image of the possible and desirable future state.”

Experience: Every individual and every business brings a unique set of skills and knowledge to the table. Do you know what yours are? How are you leveraging your talents?

Attitude: “The longer I live, the more I realize the impact of attitude on life.” This quote by Charles Swindoll states that attitude is more important than many things. What’s remarkable about attitude is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past; we cannot change the fact that people will act in a certain way; we cannot change the inevitable. The only thing we can do – is control our attitude and stay focused. Your attitude is your greatest tool!

Your challenge is to review these five attributes and conduct an honest assessment of where you stand as it relates to your perspective, conviction, vision, experience, and attitude. Are these five attributes propelling you to success, or are they hindering your desired outcome? Based on your answer to that question what additional steps do you need to take? What do you need to do differently? Your outcomes are directly connected to your choices—so choose wisely.


Here at Rezults Group, Inc we not only have the ability to help you identify the (5) attributes talked about today, we can show you (in descending order) 79 of your CORE Attributes. Armed with this information, “playing to your strengths,” is no longer an abstract concept … it’s how you’ll live your life – a life of continuous success! For more information on this topic leave a comment and we’ll get back to you.